Privacy Policy

Who we are

MSI Plumbing, Inc. respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your data when you visit our website, request services, receive communications, or interact with us through ServiceTitan or other digital platforms.

We comply with the New Jersey Data Privacy Act (SB 332) and other applicable privacy and marketing laws, including the CAN-SPAM Act.

Our website address is: https://msiplumbingandremodeling.com.

What personal data we collect and why we collect it

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Analytics

Who we share your data with

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Information we collect

We may collect the following categories of personal information:

  • Contact details: name, address, email, phone number.
  • Service information: property details, service history, appointment times.
  • Payment information: credit/debit card data (processed securely by third-party payment processors).
  • Technical data: IP address, browser type, device identifiers, ServiceTitan analytics, and site usage logs.
  • Marketing preferences: email or text message opt-ins and unsubscribes.
  • Communications: correspondence, service feedback, or survey responses.

We do not knowingly collect data from children under 13.

how we use your information

We process personal information for the following purposes:

  • To schedule, deliver, and bill for plumbing, HVAC, and remodeling services.
  • To send appointment reminders, service follow-ups, and promotional emails or texts (via ServiceTitan).
  • To respond to inquiries, provide estimates, and deliver customer support.
  • To manage accounts, warranties, and licensed work records.
  • To improve our website, marketing, and customer experience.
  • To comply with applicable laws, permits, and record-keeping obligations.

We process your data only for legitimate business purposes, and never for reasons incompatible with these purposes.

how we share information

We do not sell your personal information.
We may share limited data with trusted service providers (“processors”) who help us run our business, such as:

  • ServiceTitan (CRM, scheduling, invoicing, and marketing platform)
  • Email and SMS vendors (for newsletters or service alerts)
  • Payment processors
  • IT and security providers

All third parties are required to safeguard your data and use it only on our behalf.

Text Messaging Data
We do not sell, rent, or share your mobile phone number or personal information with third parties for their marketing purposes. Your phone number will only be used for MSI Plumbing, Inc. communications such as service reminders, appointment notifications, and promotional updates.

We may also share data if required by law or to protect our rights, property, or customers.

your privacy rights (new jersey residents)

Starting January 15, 2025, New Jersey residents have the following rights:

  1. Access / Confirm – Request a copy of personal data we hold about you.
  2. Correction – Request updates or corrections to your information.
  3. Deletion – Request that we delete your personal data (with some lawful exceptions).
  4. Portability – Receive your data in a portable format.
  5. Opt-Out – Object to our use of your data for targeted advertising, profiling, or sale (we currently do none).
  6. Appeal – If we deny your request, you may appeal our decision.

You may exercise these rights by emailing msi@msiplumbingandremodeling.com.

We will verify your identity before fulfilling requests and respond within 45 days as required by law.

Marketing Communications and Opt-Out

You may receive informational or promotional text messages from MSI Plumbing, Inc. Message frequency may vary. Standard message and data rates may apply. You can opt out at any time by replying STOP to any message. For assistance, reply HELP or contact us at msi@msiplumbingandremodeling.com

Each marketing email includes an unsubscribe link managed automatically through ServiceTitan.

You may also opt out at any time by:

  • Clicking the “unsubscribe” link in any marketing email
  • Replying “STOP” to text messages
  • Emailing us at msi@msiplumbingandremodeling.com

We will honor your preferences promptly.

Cookies and Analytics

Our website and ServiceTitan tools may use cookies, pixels, and analytics to understand site performance and marketing effectiveness.
You can control cookies through your browser settings.

If your browser or device sends a Global Privacy Control (GPC) signal or similar universal opt-out, we will honor it once required under NJ law (by July 15, 2025).

Data Retention

We keep your information only as long as necessary to:

  • Provide and document licensed plumbing/HVAC/remodeling services;
  • Comply with state record-keeping laws and warranty periods; or
  • Meet our legal or contractual obligations.

When data is no longer required, we securely delete or anonymize it.

Security

We use reasonable technical, administrative, and physical safeguards to protect your personal data—such as encryption, access controls, and secure networks through ServiceTitan.
No system is completely secure, but we take data protection seriously and review our safeguards regularly.

Sensitive Data

We do not intentionally collect or process sensitive personal data (e.g. precise geolocation, health data, or biometric identifiers).
If we ever need to collect such data, we will request affirmative consent before doing so.

Children's Information

Our services are intended for homeowners and adult property representatives.
We do not knowingly collect information from anyone under 13 years old. If we learn we have done so, we will delete it promptly.

Updates to this policy

We may update this Privacy Policy to reflect changes in law or our business practices.
When we make significant updates, we will post the revised version on our website with a new “Effective Date,” and may also notify you by email if appropriate.

Contact Us

If you have questions about this Privacy Policy, your rights, or how your information is handled, please contact:

Audra Giese, President
MSI Plumbing, Inc.
1109B Route 31 S
Lebanon, NJ 08833
msi@msiplumbingandremodeling.com
📞 908-735-4438

Licensing Disclosure

MSI Plumbing, Inc. DBA MSI Plumbing & Remodeling operates under active New Jersey licenses, including:

  • Master Plumber License No. 8722
  • HVACR Contractor License No. 19HC00800900
  • Home Improvement Contractor Registration No. 13VH00861500
  • Backflow No. 13820
  • Pump Installer No. 2141

We maintain all required insurance and follow state record-keeping and consumer protection laws.

Data Protection Assessment Statement

Where our marketing or customer profiling activities present potential privacy risk, we conduct internal data protection assessments to evaluate necessity, proportionality, and safeguards consistent with the NJ Data Privacy Act.

MSI Terms of Service

1. Appointment Confirmation
Your booking request will be reviewed and confirmed by our office. Appointment times are approximate and may be adjusted based on technician availability, location, or emergency calls. We’ll notify you promptly of any changes.

2. Dispatch / Diagnostic Fee
A diagnostic dispatch fee (including tax) applies to most service appointments. This fee covers travel and the technician’s time to diagnose your system and provide repair options. The fee is waived for active MSI Protection Plan Members.

3. Cancellations and Rescheduling
If you need to cancel or reschedule, please notify us at least 24 hours before your appointment. Same-day cancellations or missed appointments may incur a cancellation fee equal to the dispatch charge.

4. Flat-Rate Pricing and Work Authorization
MSI is a flat-rate company. After diagnosis, our technician will review the recommended repairs and their prices with you before any work begins. No additional work will be performed without your approval. Payment is due upon completion of the authorized work.

5. Materials and Warranties
MSI provides a warranty on materials and labor for company-supplied parts as outlined in our warranty terms. Customer-supplied materials are installed at the customer’s own risk and are not warrantied for performance or defects.

6. Access and Safety Requirements
A responsible adult (18 years or older) must be present for the duration of the appointment. The customer is responsible for providing safe access to all equipment, including clear pathways and working utilities (electricity, gas, water).

7. Liability and Limitations
MSI is not responsible for preexisting system issues, manufacturer defects, or damages resulting from factors outside our control. Warranty coverage applies only to completed, paid work using MSI-supplied materials.

8. Communication Consent
By booking, you consent to receive appointment confirmations, reminders, and service-related communications via text, phone call, or email. You may opt out of marketing messages at any time.

9. Privacy
Your personal information is used only for scheduling, communication, and service delivery. MSI does not sell or share customer data.